Graphics Designing: Basic Guidelines

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Graphics Designing: Basic Guidelines

Graphic designing is a buzz word of modern era. It is an art of visualizing ideas and thoughts. Since pre historic time s people tried t give visual form to their ideas and concepts and to store knowledge in graphic form. Their needs have been fulfilled by scribes, artists and printers. That was the way for their expression and it was not until 1922 when Book Designer William Addison Dwiggins introduced the term Graphic Design to describe himself as one who brought structural ideas and visual forms to printed communication.

Graphic designer make use of typography, visual arts and page layout techniques to produce the final output. It makes use of both designing through which communication is created and designs which are generated. Common use of graphic designing include: logos and branding, websites, publications, advertisements and product packaging.

One of the most important features is composition, especially while working with pre existing materials or diverse elements. Readability can be enhanced by improving the visual presentation of text. Designing can also help in selling an idea or product through an impressive visual appearance. It is applied to company s identity like logos, colors, packaging and text.

Collectively it is known as branding. Graphic designers often work as team members while working on corporate identity and branding projects. Graphic designs are also used on layouts and formatting of educational materials to make information readily available and accessible to users. Films, news papers, blogs and television documentaries make use of graphic designs to inform and entertain visitors.


With the advent of new interactive tools such as Adobe and Flash, are used to enhance background to illustrate new stories. A project may involve stylization or presentation of existing text or creation of new stuff. For example a journalist s job may begin with covering the stories and photo shoots, later on transforms into organizing the page in to a reasonable outlay additionally determining whether more graphical elements are required or not.

In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout.
As a graphic designer you need to consider the following factors: visual arts, typography, page layout, interface design, print making and chromatics. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or computer generated art. Typography is an art of modifying type, type design and arranging type.

Page lay out deals with the aspects of graphic designs regarding arrangement of content elements on a page. Icon designing is an important aspect of interface designing. Print making is an artwork of printing the output on paper. Chromatics includes arrangement of colors and arranging them in an appealing format

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Article Written By: picwings 
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